Jaras Hospitality Group
Built through resilience, strengthened through experience and driven by a lasting commitment to excellence.
Our Story
Sociedad De Inversiones Awaken, or better known as Jaras Hospitality, was founded as a result of the Covid World Crisis.
Mr. Rodrigo Lillo, our founder and Chief Executive Officer, having in thought the difficulties that this crisis proposed to the existence of so many worldwide companies & Workers decided as a support means to create a consultancy company where his and his team's professional experience could be a positive impact for professionals, businesses and business owners helping them stay in the game, which at this time was to survive.
This is how Jaras Hospitality was involved in creating Task Forces with solutions for new operations & setups in: Hotels / Resorts Accommodation, Food & Beverage operations, sales protocols & Engineering Solutions, for Maintenance & Preventive Maintenance plans, Restructuring of payroll, Financial analisis, Travel Agency needs and Business Strategy whilst focusing on the creation of products & experiences aligned with how the market and industry was evolving continuously in safety, health and customer solutions.
As the World and industry continued changing, Jaras Hospitality also evolved providing expertise in Aviation, Hotel and Resort development, Organizational Development, capital projects, Rebranding having been involved in more than 14 complex projects of which many obtained recognition via well known International Awards, and since 2024 it has been involved Tour & Travel through Jaras Hospitality Travel Agency, participating in the creation, transition, and restructuring of many businesses worldwide. As its continuos commitment to expansion and innovation JARAS HOSPITALITY'S through its WHOLESALE operations has introduced THE WHOLESALE DIVISION incorporating it as the latest Division to the Group. This is how the Heart of Jaras Hospitality has been stamped in its company culture business relationships to this day.
As the result of hard work, outside of the box thinking and modernization JARAS HOSPITALITY GROUP has been recognized 3 years in a row as the Caribbean & Latin American company of the year awards by the LAQI Institute and Mr. Lillo has been awarded the 2025 business man of the year & The Malta Cross Awards for his solid contribution to commerce and responsible business development. Amongst the various awards that JHG has been recognized with you will find find The International Chamber of Commerce, TOP 100 and The World Luxury Awards.
Personally Mr. Lillo has also excelled in the aviation industry having been recognized by the Chilean Navy honored with the insignia and the symbolic title of Pilot and Naval Aviator by the Chilean Navy, a recognition granted as an honorary and symbolic distinction. This award represents a mark of esteem and respect, acknowledging his professional background in aviation and his contributions to the aviation and maritime–aerospace culture, as well as his alignment with the values, tradition, and excellence of The Chilean Naval Aviation.
CHIEF EXECUTIVE OFFICER
27 years Professional Experience
Mr. Lillo brings vast experience in the areas of Engineering, Hospitality Management, Hospitality Development, Food and Beverage Operations, Organizational development and Luxury standards from the most credible institutions naming FORBES Standards, AAA 4 & 5 Diamond standards. His deep knowledge of business, corporations and operations has allowed him to effectively lead the most complex Holdings, demanding Projects and Organizational Development Programs delivering on Exceptional Results in various Industries. Mr. Lillo brings a wealth of experience managing & training high performing teams, delivering on effective Change Management and company culture best practices for important corporations and privately owned businesses. His contribution to Hospitality both in Hotel Projects and Restaurant Projects have earned him several distinctions and awards from the most respected institutions in the world like The World Luxury Hotel Awards, The World Luxury Restaurant Awards and the International Chamber of commerce.
We take Pride in Our Team Members coming from a multitude of nationalities bringing vast knowledge and insight to any business Project or Consultancy. We are able to re-locate World Wide quickly & efficiently.
Our Mission
At our Hospitality consulting company, we are committed to providing our clients with high-quality consulting & advisory services with innovative solutions that drive the growth and profitability of our Client’s Hotels, Resorts, Corporations or Establishments.
Our mission is to offer expert and personalized advice in key areas such as hotel management, operations, marketing, brand development, sustainability and technology, with the aim of maximizing customer satisfaction, improving the guest experience and optimizing operational efficiency.
We strive to establish long-term, trusted relationships with our clients, based on transparency, integrity and a commitment to excellence.
Additionally, we are committed to staying at the forefront of trends and developments in the hospitality industry, in order to offer our clients the most up-to-date and effective solutions. Ultimately, our mission is to contribute to the success and sustainable growth of our clients, helping them achieve their goals and overcome their challenges in the competitive world of hospitality.
Our Values
We are committed to delivering services of the highest quality, striving for excellence in everything we do, from our advice and solutions to our client relationships.
We uphold the highest standards of honesty, transparency, and ethical conduct in all our interactions, earning the trust and respect of our clients, partners, and colleagues.
We believe in the power of teamwork and collaboration, leveraging diverse perspectives and expertise to generate innovative solutions and achieve mutual success.
Our clients are at the heart of everything we do. We listen attentively to their needs, understand their challenges, and tailor our services to exceed their expectations, building long-term relationships based on trust and value.
We foster a culture of lifelong learning and professional development, encouraging our team members to stay curious, adapt to change, and continuously enhance their skills and knowledge.
We are committed to promoting sustainable practices within the hospitality industry, advocating for environmental responsibility, social equity, and economic prosperity in all our endeavors.
We embrace innovation and creativity, constantly seeking new approaches, technologies, and strategies to drive positive change and stay ahead of industry trends.
We treat everyone with dignity, respect, and empathy, embracing diversity and inclusivity in our workplace and in our interactions with clients and partners.
We are driven by results, focusing on delivering tangible outcomes and measurable value for our clients, while also ensuring the long-term success and sustainability of their businesses.
We are passionate about the Hospitality industry and the impact it has on people's lives. Our dedication to excellence, integrity, and client satisfaction stems from our genuine love for creating memorable experiences and exceeding expectations in every aspect of Hospitality.
Our Vision
At Jaras Hospitality, we aspire to be recognized as leaders in the industry, being the benchmark for excellence and quality in hotel consulting and management worldwide.
We see ourselves as the preferred strategic partner for renowned hotels and resorts, as well as emerging companies in the sector, offering innovative and personalized solutions that drive the success and sustainability of our clients.
Our vision includes pioneering the application of disruptive technologies and sustainable practices that transform the way Hospitality establishments are operated and managed. Additionally, we are committed to maintaining a culture of continuous learning and collaboration, where the talent and creativity of our team is recognized and valued.
In short, our vision is to contribute significantly to the growth and development of the Hospitality industry, helping our clients achieve new levels of success and excellence in Hospitality.
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